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& Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation], "unhappy is defeated", with the slogan of the new Adidas soccer shoes to declare their desire for speed. However, in the Chinese market, the sports brand giant front advocating speed to performance inflection point. Recently, Adidas released 2013 financial results, the Group's global sales revenue decreased by 3% during the period to 14.492 billion euros (122.605 billion yuan), if calculated according to the exchange rate unchanged conditions, the Group's sales revenue increased by only 3%. The most promising businesses in Greater China fell from double digits to the number of units, increased by only 7 percent, marking the lowest in nearly three years. In the retail downturn pressure, state Adidas weak growth performance of growing, with the rise of the local sports brand and Nike (Development site information) rapid attack, Adidas can run fast? weak growth performance had been the rapid growth of Adidas or will become history. Recently, Adidas released 2013 results, the Group's sales revenue in Western Europe decreased by 6% in Greater China sales growth of 7%, this figure is actually lower than management had initially expected. "Our strong performance in the fourth quarter of 2013 New Year on a successful close. Constant exchange rate basis, cheap air jordans sales rose 12 percent, far exceeding our expectations," Adidas Group CEO Hector Bert? Haina (Herbert Hainer) commented, "Only in the fourth quarter, the negative impact of currency exchange rates led to the loss of our sales revenue by 9 percentage points." March 13, the adidas Group to accept the "China Times" reporter, said, Adidas has continued to grow in China, the country has opened more new stores, and to consolidate its leadership position, the company still We see the growth of health and sustainability. While the Adidas Group to maintain a more optimistic attitude, but the fact that the performance of weak growth in China had to pay attention. According to Adidas results, 2012 and 2011, an increase of Adidas sales in China were up 15 percent and 23 percent, far higher than the 2013 Greater China revenue grew 7%. The reason for the weak growth performance of Adidas, Beijing Road Sports Consulting Ltd. crucial CEO Zhang believes that on the one hand is affected by ZARA, Uniqlo fast fashion brand influence, on the other hand is in the four-tier cities suffered a native brand of strong blocking. Recently, the reporter visited the market, found that just when the local sports brand in the domestic promotion of a slight fever, Adidas and other international big discount fighting still going on, some of the sales staff said the cheap foamposites new products is played 5-9 fold range of concessions. The process of visiting reporters also found that for FMCG Adidas stock, the current products have been more than 3-7% off promotion in supermarkets. Nike Adidas also began sniping. According to the survey results of the market research firm Euromonitor International (Euromonitor) released, in 2012, Nike's share of the Western European market was 12.4%, accounted for 13.2 percent of Adidas. Nike's total sales in Western Europe half of fiscal year 2014 rose 11% on Adidas in the third quarter fell by 6%. An industry source told reporters on condition of anonymity, as the battle between the warming sports brand Adidas is increasing its efforts to optimize its retail strategy to occupy a favorable position in the battle for market share. Adidas Nike in the European market is pressing harder and harder, falling into the latter part of the market share of the hands. How fast? the entire sports industry, professional category of products is already saturated, Adidas master of fast fashion breakthrough. As early as 2011, China's first outdoor specialty stores Adidas officially arrived in Harbin. According to statistics, Adidas outdoor shop in northern China has more than 30. They are turning to brand its influence, to develop this new field - outdoor market. Last year in May, Adidas A air jordan 11 space jam for sale gain, it has been from the H & amp; M dug some talent and other fast fashion brand ZARA, hope I can get faster. This is also the Adidas from professional sports products to start fast fashion. High Skyline was director of Adidas Group Greater China general manager also said that Adidas sports fashion can bring to the driving force of growth. However, the fact is not the case, along with the growing trend of weak retail, Adidas to create fast fashion resistance is also growing, originally released 2012 annual performance data in early 2013, the Adidas also predicted that 2013 group sales We will remain moderate single-digit growth. However, earnings from the recently released data, this prediction seems to have more distance away. Adidas can really like fast fashion brands like really fast together? It is understood that the turnover of fast fashion brand merchandise is generally 20 days, the movement of goods is 40-50 days, or even longer. From H & amp; M and other fast fashion brand ZARA poaching, which means Adidas hopes to make product updates faster. However, as a sports brand asset-light, in order to save labor and other costs, Adidas last year closed the only one affiliated factory in China. In this regard, a number of industry analysis for reporters, the pursuit of product design and shelves speed, can drive faster sport fashi Retro jordans for sale on merchandise sold in the Chinese market. But after China in order to save costs will only transfer Direct factory will obviously slow down the speed of Adidas. Only from this point of view, Adidas move was "at the expense of time in exchange for the cost of commodity price advantage," and seek "fast" contrary to the original intention. Under key road sports consulting firm founder Zhang said that China "light sport" consumer market is large, there is a huge demand in the market background, Adidas and other sports brands of fashion transformation will become more apparent. However, this change was seen as one of the causes brand homogeneity, high inventories. In Zhang it seems, as a sports brand, products must be functional on the professional "tenable", and then to the fashion aspect of interpretation in order to be recognized by consumers. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network of global fashion network & nbsp; shoe.)Wade Lining road 3 lightweight version of " cool mint ", fiery debut! Inspired by the refreshing mint, for the hot summer brings a cool...... And on the other a Li Ning Wade three lightweight version of & quot; Miami rose & quot; inspiration from Miami, rose, Lily a, a symbol of Wade stick to Miami for twelve years as one day. 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"SME bank slashed interest rates and the US these bags textiles and footwear and other labor-intensive little relationship, in many eyes of the bank, we have been included in the other register, object restricted loans." Shanghai new company general manager Wang Xiangjun complained to reporters, originally the banking industry has formed the "hidden threshold" would limit the majority of small and medium-sized enterprises loans of the road, and now the i buy cheap jordans online mpact of the international financial crisis, to the vast number of small and medium-sized export enterprises are "dangerous and cream". since this year, relevant state authorities have repeatedly introduced measures to help small and medium enterprises with financial difficulties. If the central government enlarges the investment, arranges the small and medium-sized enterprise special fund 3 billion 510 million yuan, implements the preferential tax revenue policy. 26 executive meeting of the State Council once again put forward, we should vigorously support the development of SMEs, and pay close attention to improving the SME security system, and increase bank credit support. data show that, at present, in major financial institutions, SME loans accounted for only 14.7% of the loan amount. In the past three years, although the amount of credit in China has increased, the proportion of loans received by SMEs has been narrowing. in contrast, the SME lending promotion policy is still lack of concrete implementation measures, which is also the most worrying. a recent survey shows that 58.2% of private business executives admitted that "capital intensive", an increase of nearly 15 percentage points more than last year; 67.2% private entrepreneurs rely on self financing, nearly half of bank loans from the boss t Cheap jordans online air jordan 11 blackout for sale hat it is difficult to. Beijing Tak woo company in the first half of this year to the bank for loans and home ownership as collateral. But it took more than half a year for the bank to review the company's qualification and price assessment, and the implementation of the final loan remained on paper. from the bank's point of view, most SMEs lack of capital, product stereotypes, market reaction is unknown, secured mortgage is difficult to reach the designated position. Moreover, the profitability of China's small and medium-sized export enterprises has been sharply weakened by the impact of the external environment. If its profitability does not cover the cost of the loan, it will mean a deterioration in the quality of the assets and potentially a large amount of bad debt for the bank, which is currently in place for SMEsCamouflage is always street wear a fashion darling, Adidas Originals Superstar as a street culture of the vane, this season with hot wave elements, and with the pattern on pattern will be in the form of fashion wave coverage in the retro camouflage, so dynamic and retro at the same time the combination of the three stripes logo plus the classic. 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(Global shoes network my editor) Japan man leather brand Asakusa Hender Scheme the most famous is the Manual Industrial must have Products series, with high-end hand made leather shoes brand shoes classic tribute process produced, even if the contour is very similar, but it is just not real joint tribute. But United Arrows recently, United Arrows & and senior procurement; Sons creative director of wooden "POGGY" discloses Adidas and Hender Scheme in his personal Instagram account in the formal joint! Seen from the photos, the use of avant-garde classic Micropacer as the blueprint, retains its high-end leather shoes work, texture UPUP, feeling can match suit. However, there is no more joint news, jordan retro 14 white/fuchsia blast/black interested friends please continue to pay attention. 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In fact, has more than 5 years have come into contact with the adidas Adidas Energy running shoes, received the Boost2 ES shoes task really are full of hope and fear of hurt...... A out of the box, the dazzling orange pink unreserve soared into the shot, is the 2014 most popular Macarons color. Who hope their feet those are all run the most dazzling group in a pair of running shoes, so the color male runners also gradually to accept from the fluorescence to pink running shoes, especially like me dark skin of male runners, pink running shoes more decorative shoes highlights! Run fast or not is not important, the key is to run up enough suction eye! Boost in the end to promote science and technology adidas proud of the Boost technology, will provide the powerful propulsion performance of revolutionary hitherto unknown shoes. seeming styrofoam like the bottom, in fact, is the dolphin cell energy capsules (TPU thermal plastic polyurethane) by blowing a, cell capsule by extrusion pressure, kinetic energy storage turn to stretch out the release extrusion capsule around the cell, and produces transient saturation energy. The spherical cell capsule surface makes the whole point of the energy transfer, energy transfer to achieve more uniform and efficient. in addition to material performance, temperature is the biggest effect factors of elastic shoes. In Asia, the sole long time contact hot ground is a severe test. Boost stressed that the high and low temperature tolerance and high durability, by +40 degrees to -20 degrees and hundreds of KM test run, remained in the same factory and the elastic bottom. integrated +Techfit = coated support breathable uppers with breathable fusion after introducing the sole technology, came to the upper part of, in order to create a higher sense of technology and coating, vamp can not see any trace of suture, by highly breathable elastic fabric made of various upper molding, and use the function of compression clothing Techfit technology PowerBand replace sutures support. shoe cover design allows the body to cover the full sense of the body, even if not wear socks can easily go out to enjoy running! Techfit did not like the previous compression garments caused particularly oppressive feeling, but is close to the whole foot of the coating, especially in high speed running can obviously feel the support force of the stable layering, the foot is not easy to slide back and forth. in the part of the upper mesh, knitted net hole design, in addition to the appearance to show a trend of influenza, in dress through tolerance and drainage has quite good performance. Suitable for sports or the soles of the feet sweat easily regardless of the weather severe runners (in fact, the author is the both). vamp permeability design allows the sole 〉


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